pandora smycken

Focus Group and Keypad

Most of the marketing staff’s time is spent on focus group works for what customers think and how they feel about product targeting or brand reputation. And the most important question is why the customer feels in a certain way. A focus group work prepared by audience response system would be more valuable when demographic criteria (income level, place of living, sex, etc.) are added and this would also help the institution to determine market goals more precisely. Such demographic questions can be asked at the beginning or at the end of sessions.

The priority of sales departments is to increase product awareness and sales. The key words of these departments for team-works are knowledge and idea exchange. Sales staffs use Audience Response System for field researches and questionnaires. Using ARS in the field provides huge time saving for both consumers and staff. Managing questionnaires with pace also provides reaching more people in shorter times.

Using ARS during questionnaires and researches takes consumer attentions and increases participation rate due to its cheerful structure and timesaving property. On the other hand, consumers are impressed with brands, which respect consumers’ ideas by using voting system.

Besides, ARS can be utilized for team spirit creating competitions or measuring team knowledge level in huge sales staff.

Audience Response System adds more value and pace to the research by its specialty of providing fast data evaluation and presenting measurable values. Thus, more participants can be reached in shorter times by saving time and money.

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